Brand & Community Manager

About the role

Holme is looking for a Brand & Community Manager to own the brand’s voice, content, community and growth across direct‑to‑consumer, retail and upcoming international markets. This hybrid role (minimum three days in the South Melbourne office) sits on the leadership team and works closely with the founder on messaging, product launches and brand strategy.

Key responsibilities

• Develop and execute brand, content, communications and community strategy.
• Identify, sign and manage influencers and community partners to drive product sales.
• Plan and run retail store activations and physical‑space launches.
• Support international trade pitches for the US and UK markets.
• Own acquisition and repeat‑purchase metrics across D2C, retail and international channels.
• Partner with the founder on messaging, hierarchy and go‑to‑market for each product drop.
• Lead a small brand team (Graphic Designer, Editor, Content/Digital & Social Channel Manager) and ensure high‑quality output.
• Analyse weekly marketing data and translate insights into actionable moves.

Required profile

• Proven experience scaling a beauty, lifestyle or consumer brand.
• Track record of growth across multiple channels and markets.
• Strong commercial mindset with data‑driven decision making.
• Leadership instinct to build and motivate a small, sharp team.
• Comfortable in a fast‑moving, founder‑led environment.

Required skills

• Shopify
• Canva
• AI tools
• Video editing