Social & Content Specialist – ANZ

About the role

Join Tesla's ANZ Marketing team as a Social & Content Specialist. You will own the full lifecycle of content creation, social media management, audience growth, and earned‑media amplification across Tesla's Instagram and X (formerly Twitter) channels in Australia and New Zealand.

Key responsibilities

• Capture high‑quality photography and videography of Tesla vehicles, products, events, and experiences for social platforms.
• Edit short‑form and long‑form video content (Reels, Stories, behind‑the‑scenes, product features) using professional editing tools.
• Retouch and edit images to maintain premium, on‑brand visual standards.
• Write brand‑aligned copy for posts, captions, stories, and community responses.
• Manage Instagram and X accounts end‑to‑end: planning, scheduling, publishing, community management, and audience engagement.
• Develop and execute editorial calendars aimed at growing followers, boosting engagement, and increasing brand awareness.
• Monitor trends, cultural moments, and platform features to maximise reach.
• Track, analyse, and report on performance metrics (follower growth, engagement, reach, impressions, video views, sentiment, earned‑media value) and provide data‑driven optimisation recommendations.
• Act as brand custodian, ensuring all content aligns with Tesla brand guidelines, and collaborate with cross‑functional teams such as Sales, Service, Design, Legal, and Global Marketing.

Required profile

• Creative and highly motivated with a passion for automotive and technology brands.
• Strong visual storytelling ability through photography, videography, and written copy.
• Excellent community‑building skills and a data‑driven mindset.
• Ability to work collaboratively across multiple internal stakeholders.

Required skills

• Adobe Lightroom
• Adobe Photoshop
• Adobe Premiere Pro
• Final Cut Pro or equivalent video editing software
• CapCut or similar short‑form video tools
• Instagram platform management
• X (Twitter) platform management
• Social media analytics tools (platform‑native and third‑party)