Senior Social Media Manager

About the role

Wedded Wonderland is a global destination weddings and luxury celebrations platform connecting high-spending couples, luxury travellers and celebration seekers with premium venues, hotels, tourism boards and luxury brands across more than 50 countries. It has built a large global audience on Instagram, TikTok and Pinterest and is now focused on turning that audience into growth and revenue. This role owns the brand's social media presence, creative direction, visual identity and content output across all major platforms, combining luxury branding, social storytelling and high-volume content production with AI-powered tools.

Key responsibilities

• Own content strategy and execution across Instagram, TikTok and Pinterest
• Plan, create, direct, review and publish social content
• Maintain and evolve the luxury brand voice and visual identity
• Produce content with AI tools such as Midjourney, Adobe Firefly and CapCut
• Run a short-form video strategy focused on Reels and TikTok growth
• Engage the community through comments, DMs, tags and partner interactions
• Report weekly on social performance, engagement, audience growth and conversion-related metrics

Required profile

• 3+ years managing social media for luxury, lifestyle, travel or premium consumer brands
• Strong portfolio showing aesthetic judgment and content quality
• Deep understanding of Instagram and TikTok algorithms, audience behaviour and content trends
• Hands-on content creation: shooting, editing, captioning and publishing
• Understanding of luxury branding and long-term audience building
• Strong written communication in an async-first environment, able to manage deadlines and work independently

Nice to have

• Experience in destination weddings, luxury travel or luxury events
• Pinterest growth and discovery strategy experience
• Advanced video editing and storytelling
• Experience collaborating with influencers and creators

What we offer

• The chance to work with luxury travel destinations, destination weddings, global tourism campaigns and premium events (e.g. Tuscany, Bali, Santorini, Dubai, Maldives)
• Possible discounted or complimentary travel, luxury accommodation and access to exclusive events

To apply, use the job board and send your application by email to the group's careers team, including three examples of content from a luxury or lifestyle brand (brief, creative decisions, results), your LinkedIn profile and portfolio links. Shortlisted candidates complete a one-way video screening and a paid trial session; final decisions are usually made within 48 hours.