Senior Digital Growth Specialist

About the role

Ansarada is hiring a Senior Digital Growth Specialist to own its global digital growth strategy across paid acquisition, conversion optimisation and lifecycle marketing. Reporting to the VP of Growth Marketing, the role shapes the strategy that drives new customer acquisition, eCommerce revenue and pipeline worldwide. The team uses AI to speed up experimentation, reporting and decision-making.

Key responsibilities

• Own the growth strategy and roadmap, including global paid acquisition across Google, LinkedIn, Meta and other channels, and channel budgets and performance targets.
• Identify new audiences, channels and growth opportunities through data analysis and experimentation.
• Lead agency partners and hold them accountable for commercial outcomes.
• Run a structured experimentation program with multivariate A/B tests across landing pages, funnels and campaigns.
• Partner with Product and the Growth team on freemium, activation and product-led growth initiatives.
• Own landing page performance and contribute to the SEO and AEO strategy with the content team.
• Analyse performance across paid media, GA4, Data Studio, HubSpot and Salesforce, and build AI-powered workflows to accelerate campaign development, analysis and reporting.
• Use HubSpot as a power user for campaign execution, segmentation, reporting and automation.
• Partner with GTM Operations on tracking, attribution and data quality, and turn performance data into commercial recommendations for leadership.

Required profile

• 5+ years' experience in digital, performance or growth marketing, ideally in B2B SaaS, in-house or agency, with a track record of owning channel strategy and budget.
• Commercially driven, thinking in pipeline, revenue and CAC; experimentally minded and AI-first.
• Uses LLMs daily for analysis, planning, copy and reporting, prompts for real output, builds repeatable AI workflows and helps others improve with AI.

Required skills

• Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
• Marketing automation and CRM, ideally HubSpot and Salesforce.
• SEO, CMS (Sanity.io), tracking and website management.
• Google Analytics, SEMrush and Power BI, with attribution and funnel analysis.

What we offer

• Hybrid model: 3 days in office and 2 days remote.
• Subsidised health insurance and generous paid leave.
• State-of-the-art offices with gym, pool table, unlimited snacks and more.
• Competitive compensation and employee benefits.