Growth Marketer - CRM

About the role

Mosh & Moshy, an Australian-founded digital health platform offering discreet health programs in hair loss, sexual health, skincare, mental health and weight management, is looking for a hands-on Growth Marketer - CRM. Reporting to the Senior Growth Marketer - CRM, you will build and optimise lifecycle campaigns, analyse data to find opportunities and help build CRM for new markets as the company expands. The role suits someone with solid CRM experience who has already started using AI in their day-to-day work.

Key responsibilities

• Build, QA and deploy lifecycle journeys and automated campaigns across email and SMS
• Create audience segments and personalised communications that improve conversion, engagement and retention
• Write and edit CRM copy across the Mosh and Moshy brand voices
• Identify drop-off points in the customer journey and monitor CRM workflows, resolving delivery, data or logic issues
• Automate repetitive CRM processes and analyse campaign and funnel performance to shape tests and improvements
• Partner with Performance, Product, Data, Content and Customer Experience teams on customer journeys and new launches
• Maintain database health, consent management, deliverability and privacy compliance
• Use AI tools to improve copy, personalisation, segmentation and journey design

Required profile

• Around 2-4 years' experience in CRM, lifecycle marketing, retention or a related growth marketing role
• Experience building automated customer journeys across onboarding, engagement, renewal or win-back
• Strong copywriting instincts and confidence interpreting campaign and funnel data
• Curious, test-and-learn mindset, attention to detail and comfort working at pace
• Collaborative approach and interest in improving patient outcomes in men's and women's healthcare

Required skills

• HubSpot or a comparable CRM and marketing automation platform
• HTML, with the ability to build or troubleshoot email templates
• Email best practices: deliverability, consent, responsive design and A/B testing
• Practical experience with AI tools in marketing work
• Bonus: Twilio, Amplitude, Looker, Snowflake, landing-page optimisation or regulated consumer categories

What we offer

• Flexible hybrid working: 3 days in the Surry Hills office, 2 days from home
• Ongoing learning and development
• Product discounts and ClassPass discount
• Two extra paid leave days during the annual office closure and purpose leave (mental health or L&D)
• EAP and wellbeing support