Senior CRM Specialist
FeverUp · Melbourne
Job description
About the role
Fever is looking for a Senior CRM Specialist to shape and execute multi‑channel customer engagement strategies. You will work closely with the Marketing & Growth team to turn first‑time users into lifelong fans across email, push notifications and in‑app messages.
Key responsibilities
- Develop and activate end‑to‑end CRM strategies, focusing on email, push and in‑app channels.
- Continuously refine multi‑channel communications and retention tactics, ensuring campaigns are performance‑driven.
- Support the CRM Manager in defining customer lifecycles, contact strategies and key segmentation.
- Own weekly/monthly reporting and ad‑hoc deep‑dive analyses with clear success metrics.
Required profile
- 2‑3 years of experience in digital marketing and CRM within mobile/web environments.
- Proficient in English with strong copywriting abilities.
- Organised, proactive and able to manage a high‑pace workload.
Required skills
- Salesforce Marketing Cloud
- Mailchimp or Sendgrid (or similar ESP)
- HTML coding
- A/B testing and dynamic email templates
What we offer
- Attractive compensation package with 40% discount on Fever events and a free Candlelight voucher.
- Superannuation contribution of 12% of gross salary.
- Private health insurance up to AUD 2,750 annually.
- ClassPass membership, language learning support, and hybrid work setup.
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Published 2 hours ago
Expires 1 month from now
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FeverUp
Melbourne
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