Senior Brand Manager - Everyday Baking

About the role

Goodman Fielder is looking for a Senior Brand Manager for its Everyday Baking portfolio, which includes Helga's, Wonder and JUST, brands found in over 60% of Australian homes. The role leads the brand growth agenda and innovation roadmap across retail and foodservice, owning and delivering complex, end-to-end cross-functional projects and driving profitable portfolio growth.

Key responsibilities

• Lead the Everyday Baking brand growth agenda across retail and foodservice, connecting consumer needs, customer priorities and commercial performance
• Own and deliver the innovation pipeline from concept through to execution, including commercials, customer sell-in, packaging, product and launch delivery
• Shape the future innovation roadmap using consumer insights, the competitive environment, customer priorities and company capability
• Lead communication and activation plans across ATL, digital, social, shopper and in-store channels
• Develop high-impact marketing activity that drives long and short-term uplifts
• Lead portfolio optimisation and commercial recommendations to unlock incremental profit and sustainable growth
• Influence and align stakeholders across Sales, R&D, Supply Chain, Operations and Finance

Required profile

• 8+ years of brand management or marketing experience, ideally in FMCG or consumer goods
• Proven experience owning brand plans, innovation pipelines and integrated marketing campaigns
• Commercial acumen, confident using data, insights and P&L drivers to shape recommendations
• Experience leading NPD projects and complex cross-functional initiatives from concept to launch
• Strong stakeholder management and influencing skills across internal teams, agencies and external partners
• Degree in Business, Marketing, Communications or a related discipline highly regarded

Required skills

• Brand equity, digital, social and shopper activation campaigns
• MS Office, Aztec/IRI and Quantium
• Strong numeracy and analytical skills

What we offer

• Hybrid working and flexible ways of working
• A supportive, collaborative team that invests in development and builds future leaders