Search Manager - SEO/SEM (12-month Maternity Leave Backfill)

About the role

NRMA Parks & Resorts is seeking a Search Manager to own and execute its search strategy across SEO, SEM and local search for a 12‑month maternity‑leave backfill. Based in the beachfront office in Coolangatta, you will help millions of travellers discover holiday parks, resorts and experiences across Australia.

Key responsibilities

• Lead the end‑to‑end search strategy across SEO, SEM and local search.
• Drive growth in organic visibility, qualified traffic and bookings.
• Partner with the paid performance agency to maximise SEM performance and ROI.
• Identify and act on opportunities to improve rankings, search visibility and demand capture.
• Use data and insights to influence business decisions and guide content priorities.
• Collaborate with digital, web, revenue and marketing teams to optimise landing pages, website performance and customer journeys.
• Explore emerging AI‑driven search trends and tools to keep the brand ahead of the curve.

Required profile

• Strong experience in SEO, SEM or performance marketing with a proven ability to improve search performance and commercial outcomes.
• Deep understanding of SEO fundamentals and solid SEM knowledge, confident in guiding agency partners.
• Excellent analytical skills, able to translate complex data into actionable recommendations.
• Curious mindset with a passion for staying ahead of search trends, including AI‑driven search.

Required skills

• Google Search Console
• Google Ads
• GA4
• Semrush
• Ahrefs
• Looker Studio