Product Growth (CRO) Manager

About the role

Juniper, part of Eucalyptus, is looking for a Product Growth (CRO) Manager to own and improve the journey of prospective patients from their first visit to the website through to starting treatment. This is a senior, hands-on individual contributor role within the Product Growth team, focused on conversion across the digital funnel.

Key responsibilities

• Own conversion across the funnel, from landing page through quiz, assessment and order, and identify the biggest leaks and opportunities.
• Build and run the experimentation roadmap: turn customer behaviour and funnel data into hypotheses, prioritise by expected impact and run a structured experimentation cadence.
• Diagnose where customers drop off, quantify opportunities and work with Analytics on tracking, measurement and attribution.
• Design and run A/B and multivariate tests, and turn results into decisions on what to ship, iterate or stop.
• Combine quantitative data with customer insight to understand intent, friction and trust.
• Partner with Copy and Design to turn hypotheses into messaging, UX and customer experiences, and work with Engineering and Product to get opportunities implemented.
• Work with Growth so the experience customers land on matches the intent that brought them there.
• Help build and optimise conversion journeys for new products and patient needs, and raise the team's CRO capability.

Required profile

• 5+ years of experience in CRO, experimentation, digital optimisation, product growth or a similar quantitative digital role.
• Track record of owning and improving digital conversion funnels with measurable commercial impact.
• Experience working with Analytics or Data teams on measurement and attribution frameworks.
• Experience collaborating with Design, Copy, Engineering and Product to turn hypotheses into shipped experiences.
• Experience in healthcare, subscription businesses or considered-purchase journeys is useful but not essential.

Required skills

• Hands-on A/B and multivariate testing.
• Strong analytical instincts: interrogating funnel performance, identifying drop-offs and turning data into hypotheses.
• Understanding of how UX, messaging, friction and behavioural psychology affect conversion.
• Ability to link funnel metrics to broader business outcomes.

What we offer

• Mentorship from leaders across Australia, the UK, Germany and Japan, and collaboration with teams in the Philippines and South Africa.
• Learning budgets, conferences, certifications and peer shadowing.
• Wellness talks, exercise classes, free coffee, social clubs and quarterly events.
• Parental and miscarriage leave, health and professional development days, and an Employee Assistance Program.