Performance Marketer

About the role

Eucalyptus, the parent company of Hims & Hers, is looking for a Performance Marketer in Australia. This is a high-ownership role at the centre of the paid media growth engine, owning paid growth strategy, execution and results end to end across key acquisition channels. You will report to the Performance Lead within the Growth team.

Key responsibilities

• Help define and execute channel strategy across Google, YouTube, Meta, TikTok and emerging platforms, making campaign and budget allocation decisions based on first-party, blended and attributed data.
• Partner with creative teams to ideate, brief, test and iterate on ad concepts, and build a creative review process that uses structured creative analysis.
• Run structured experiments across audiences, creative, bidding strategies and landing pages to improve efficiency and scale.
• Translate campaign data into actionable recommendations, diagnose performance issues and optimise using first- and third-party data.
• Apply best practice in attribution, incrementality testing and full-funnel performance tracking.
• Collaborate with product, analytics and senior leadership to shape growth priorities and stay ahead of platform changes and trends.
• Own paid accounts: build accounts from scratch, assist with or oversee pixel implementation, ensure strong campaign structure, launch, maintain and optimise ads.

Required profile

• 4+ years of hands-on experience running several accounts across multiple channels in performance marketing or paid media.
• Track record of efficient customer acquisition on Google (Search, Performance Max, YouTube, Demand Gen) and experience with Meta and other channels.
• Comfortable with first- and third-party data, attribution models and blended metrics, able to turn complexity into clear recommendations.
• Built test-and-learn frameworks, separates signal from noise, and works closely with creative teams.
• Uses AI tools regularly to analyse data and flag concerns.
• Commercially numerate: understands CAC, builds budgets that hit order targets and translates metrics into business outcomes.

Nice to have

• D2C, consumer or subscription business background focused on ROI, LTV and retention.
• Incrementality testing, media mix modelling or advanced attribution experience.
• Running TikTok or YouTube at scale as supplementary acquisition channels.

What we offer

• Mentorship from leaders across Australia, the UK, Germany and Japan, with collaboration with teams in the Philippines and South Africa.
• Learning budgets, conferences, certifications, peer shadowing and a global knowledge-sharing culture.
• Wellness talks, exercise classes, free coffee, funded social clubs and quarterly rooftop parties.
• Parental and miscarriage leave, health, professional development and personal days, plus an Employee Assistance Program.