Performance Marketing Strategist (Paid Media + AI)

About the role

We are seeking an experienced Performance Marketing Strategist to work on a freelance, part‑time basis for a Melbourne‑based growth consultancy. The role is remote, serving clients across Australia and New Zealand, and focuses on managing Google and Meta paid campaigns while leveraging AI tools to optimise performance.

Key responsibilities

• Manage and continuously optimise Google Ads and Meta/Facebook Ads accounts for multiple clients.
• Develop and execute paid acquisition strategies aligned with client growth objectives.
• Review, validate and implement recommendations generated by AI agents.
• Analyse campaign data, identify optimisation opportunities and report insights to clients.
• Collaborate with analytics, tracking, Google Merchant Centre and dashboard specialists.

Required profile

• Proven experience in performance marketing, paid media or digital acquisition.
• Hands‑on expertise with Google Ads and Meta Ads, managing budgets of ~AUD 20K+ per month.
• Strong client‑facing and relationship‑management skills.
• Familiarity with AI tools such as Claude, Claude Code, Codex, ChatGPT and prompt engineering.

Required skills

• Google Ads
• Meta/Facebook Ads
• Google Analytics 4 (GA4)
• Google Merchant Centre
• AI prompt engineering (Claude, ChatGPT, etc.)