Media Acceleration Lead

About the role

This is an exciting opportunity to lead the next chapter of media at Royal Canin, shaping an integrated ANZ media strategy across retail media, search, social, digital and brand communications.

Key responsibilities

• Develop and lead an integrated media strategy across retail media, search and brand communications.
• Lead agency briefing, media planning, implementation, optimisation and post‑campaign evaluation.
• Partner with Sales, Category and eCommerce teams to define the role of retail media across priority customers and platforms.
• Connect retailer media plans with broader brand and commercial activity to improve visibility and conversion.
• Lead paid and organic search strategy, using search behaviour and performance data to identify demand, content and conversion opportunities.
• Determine the most effective channel mix and role of each touchpoint across the consumer journey.
• Partner with Content, Social, PR and Corporate Affairs teams to enable connected communications planning.
• Lead, inspire and develop a team across campaign media, search & digital experience, and social media.

Required profile

• 7+ years’ experience in media, marketing communications, search, retail media or a related discipline.
• Strong experience developing and managing integrated media strategies and plans.
• Experience across retail media, paid search, organic search and communications channels.
• Ability to translate data and insights into clear recommendations and actions.
• Excellent strategic thinking, commercial judgement, communication and presentation skills.
• Strong project management and prioritisation skills.
• A collaborative, curious and future‑focused approach with an appetite to use data, technology and emerging capabilities.

Required skills

• Integrated media strategy development
• Retail media planning
• Paid and organic search strategy
• Media campaign optimisation
• Data‑driven decision making