Marketing Lead

About the role

The Marketing Lead will shape the visibility, reputation and market engagement of SGS Australia's Industrial Asset Intelligence business. Reporting to the General Manager, you will translate complex technical work into compelling communications and align marketing activities with commercial priorities.

Key responsibilities

• Develop and deliver the IAI marketing approach, content plan and campaigns across Fulcrum Robotics and IQ.
• Translate technical projects and client outcomes into case studies, presentations, photography, video and digital content.
• Manage marketing channels, content calendars, asset libraries and SharePoint environments while monitoring engagement and commercial impact.
• Partner with business development and sales teams to create targeted materials and convert market interest into qualified opportunities.
• Build a pipeline of events, awards, publications, partnerships, speaking opportunities and industry initiatives.

Required profile

• Confident storyteller who can make technical information clear, accurate and engaging.
• Experience in contemporary marketing, communications or content within a technical, industrial or B2B environment.
• Strong written, verbal, interpersonal and visual communication skills.
• Ability to manage competing priorities and turn business objectives into measurable activity.

Required skills

• Digital content creation
• Photography and video production
• Social media and campaign management
• Content calendar and asset library management
• SharePoint administration

What we offer

• Flexible work arrangements
• Paid parental leave and volunteering days
• Corporate health and wellbeing programmes
• Ongoing learning and development opportunities
• Career development nationally and globally
• Employee benefits platform with retail and online discounts