Junior Marketing Director

About the role

We are seeking a proactive, creative marketer to grow Hefty.gg by attracting new users and increasing subscriptions through community engagement, paid advertising, and partnerships. The role starts as a 3–4 month full‑time contract with the possibility of becoming permanent based on performance.

Key responsibilities

• Coordinate with the Community Manager to promote Hefty.gg organically in forums, Reddit, Facebook groups, and Discord channels while respecting community rules.
• Manage paid advertising campaigns on Facebook, Reddit, and other platforms, handling budgets, targeting, creative testing, and optimisation.
• Identify and approach influencers and creators for partnership and cross‑promotion opportunities.
• Develop sponsorships, giveaways, and promotional campaigns to drive user growth and subscriptions.
• Track campaign results, ad spend, acquisition costs, and conversion metrics to continuously improve performance.
• Collaborate with the product team to understand features and communicate value to potential users.

Required profile

• Practical experience in digital marketing, community engagement, and paid social advertising.
• Familiarity with Reddit, Discord, Facebook groups, and online gaming communities.
• Experience managing go‑to‑market strategies, advertising budgets, and measuring campaign performance.
• Confidence in reaching out to influencers, negotiating partnerships, and coordinating promotions.
• Strong copywriting ability and adaptability of messaging across platforms.
• Creative, organised, independent approach with a focus on user and subscription growth.
• Interest in gaming and understanding of gaming audiences.

Required skills

• Facebook Ads platform
• Reddit Ads platform
• Community management on Discord and Reddit
• Paid social advertising
• Influencer outreach and partnership coordination