Implementation & Activation Director (Social)

About the role

Lead the paid social strategy for NAB, overseeing planning, activation and optimisation across major platforms. Drive measurable business outcomes while mentoring a team of social specialists in a hybrid Melbourne office.

Key responsibilities

• Own NAB’s paid social presence on Meta, TikTok, LinkedIn, Pinterest, Reddit and Snap, ensuring seamless campaign execution and continuous optimisation.
• Translate platform data into actionable insights, collaborating with performance directors to improve ROI and acquisition metrics.
• Lead, coach and develop a team of three social specialists, fostering a collaborative, high‑performing culture.
• Act as the trusted digital consultant for NAB, delivering platform updates, new opportunities and strategic recommendations.

Required profile

• 10+ years of agency experience in paid digital media performance.
• Proven leadership of at least two direct reports, with a focus on mentorship and team development.
• Strong analytical focus on CPA, ROI and other performance metrics.
• Excellent communication skills, able to present evidence‑based recommendations to senior stakeholders.

Required skills

• Paid social advertising on Meta, TikTok, LinkedIn, Pinterest, Reddit and Snap.
• Data analysis and reporting for performance optimisation.
• Strategic planning and activation of digital campaigns.

What we offer

• Competitive salary package with 20–25 days annual leave and the option to purchase additional leave.
• Flexible working environment, hybrid model with three days in the office.
• Paid parental leave, flexible public holidays, birthday leave and summer early finishes.
• Access to learning and development opportunities, employee assistance program and inclusive workplace culture.