Head of Marketing – Large Masterplanned Destination

About the role

This senior leadership position will shape the brand, placemaking, market positioning and project marketing strategy for a large‑scale masterplanned destination in Queensland, encompassing residential, mixed‑use and destination‑led components.

Key responsibilities

• Lead brand, placemaking and destination positioning for the development.
• Develop and execute a multi‑stage development and project marketing strategy.
• Oversee customer segmentation, product marketing, go‑to‑market strategy and major campaign launches.
• Collaborate with development and commercial teams to align marketing with project decisions.
• Manage marketing investment, performance reporting and senior stakeholder engagement.

Required profile

• Senior marketer with extensive property development experience, preferably in residential, masterplanned communities or mixed‑use precincts.
• Proven track record in project marketing, brand creation, positioning and launching large‑scale developments.
• Ability to operate alongside senior development executives within a complex governance environment.

Required skills

• Strategic brand and placemaking expertise.
• Experience in customer segmentation and go‑to‑market planning.
• Leadership of external agency partners and creative direction.