Marketing Specialist – B2B Wellness & Health Products

About the role

We are seeking an experienced Marketing Specialist to join a well‑established Australian wholesaler that supplies premium wellness, health and lifestyle products to businesses worldwide. This full‑time position is based in Archerfield, Queensland and offers a competitive salary package.

Key responsibilities

• Research market conditions, customer needs, competitor activity and purchasing trends in the wellness, health and lifestyle sectors to uncover growth opportunities.
• Analyse sales, customer, product and campaign data to assess market performance and guide marketing decisions.
• Develop and implement marketing plans for products sold to pharmacies, retailers, hospitals, wellness practitioners and other authorised business customers.
• Advise on pricing strategies and product mix, evaluating the impact on sales performance and profitability.
• Plan and coordinate product launches, portfolio initiatives and B2B campaigns across digital, email, trade and industry channels.
• Prepare campaign briefs and manage the production of product guidelines, presentations, email communications and digital content.
• Collaborate with sales, procurement and supply‑chain teams to align marketing activities with demand, availability and commercial priorities.
• Liaise with external agencies, suppliers and vendors to support marketing production and campaign delivery.
• Manage website and email content, ensuring trade‑only materials are restricted to appropriate audiences.
• Monitor campaign outcomes using metrics such as engagement, enquiries, customer acquisition, product uptake and ROI.

Required profile

• Bachelor’s degree in Business or Marketing.
• Minimum 5 years of relevant marketing experience in the B2B sector.
• Proven experience in brand management, digital and traditional marketing, and social media.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication and stakeholder management abilities.

Required skills

• Adobe Creative Suite
• Google Analytics
• Facebook Ads Manager
• Google Ads
• SEO and content optimisation

What we offer

• Full‑time permanent role based in Archerfield, QLD.
• Annual salary ranging from $80,000 to $100,000 plus superannuation.
• Opportunity to lead marketing for premium wellness, health and lifestyle products in a global wholesale business.