Head of Marketing

About the role

We are seeking a bold, brand‑obsessed marketing leader to shape the next chapter of Mimco. Reporting to the GM Mimco, you will set the creative and strategic direction for the brand, turning insights and cultural moments into campaigns, content and experiences that excite customers and drive growth.

Key responsibilities

• Develop and execute Mimco’s brand strategy, ensuring alignment with target customers and business goals.
• Lead integrated marketing plans across social, digital, PR, CRM, retail, content, partnerships and campaigns.
• Partner with Design, Buying and Merchandising to identify hero products and storytelling opportunities.
• Shape a contemporary content ecosystem across campaigns, social‑first content, creators, UGC and cultural moments.
• Own social, influencer and earned media strategies, building an engaged community of brand advocates.
• Champion brand consistency across all touchpoints, evolving visual identity and tone of voice.
• Use insights and analytics to optimise marketing investment and content effectiveness.
• Build and lead a high‑performing marketing team, fostering creativity and continuous development.
• Create community and sustainability‑led initiatives to strengthen cultural relevance.

Required profile

• Extensive experience leading brand, marketing and communications in premium retail, fashion, lifestyle or beauty.
• Proven ability to deliver impactful brand strategies and integrated campaigns with commercial outcomes.
• Strategic thinker with strong commercial acumen and stakeholder management skills.
• Exceptional leadership capability and experience building high‑performing teams.
• Deep understanding of customer behaviour, cultural trends and the evolving retail landscape.
• Excellent written and verbal communication skills.

Required skills

• Strong understanding of contemporary marketing channels including social media, influencer marketing, digital, PR, content and customer engagement.
• Ability to translate insights into clear business actions.

What we offer

• Bi‑annual product allowance, sample sales access and 40% discount for you and immediate family across all CRG brands.
• Flexible leave options including birthday, volunteer and personal leave.
• Health and wellbeing support, including health insurance, 24/7 EAP counselling and financial advice.
• 18 weeks paid parental leave with return‑to‑work clothing allowance.
• Internal career opportunities across our portfolio of brands.
• Ongoing learning and development programmes.
• Support for community and charity partnerships.