Marketing Lead for Merrell & Saucony

About the role

Accent Group is seeking a Marketing Lead based in Melbourne or Sydney to champion the Merrell and Saucony brands in Australia. You will translate global brand strategies into authentic, resonant campaigns that engage outdoor and running communities across digital, social, retail and PR channels.

Key responsibilities

• Lead execution of global and local brand strategies, ensuring campaigns feel authentic to each brand.
• Localise global campaign toolkits, adapting creative to the Australian market and consumer insights.
• Develop and execute social and digital marketing strategies that connect product, retail and community.
• Identify and build relationships with athletes, influencers and key opinion leaders aligned with each brand.
• Collaborate with PR, eCommerce, merchandise and retail teams to deliver cohesive, cross‑channel campaigns.
• Support photoshoots and content production, ensuring creative captures each brand’s identity.
• Partner with store experience teams to bring campaigns into retail environments and create engaging in‑store experiences.
• Work with external agencies and partners to deliver events, collaborations and activations that build brand awareness.
• Monitor campaign performance, report results and use insights to measure ROI and identify improvement opportunities.

Required profile

• Experience in brand or trade marketing, preferably within sport, running, outdoor or lifestyle sectors.
• Genuine interest in running, outdoor adventure or performance culture.
• Strong understanding of what makes a brand distinctive and how to connect with its audience.
• Proven track record delivering campaigns across digital, social, partnerships and activations.
• Creative, hands‑on approach with strong attention to detail.
• Ability to manage multiple priorities, collaborate across teams and deliver commercially focused results.