Head of Lifecycle Marketing

About the role

Lead the global lifecycle strategy to turn first‑time diners into long‑term customers, increasing repeat behaviour, frequency and lifetime value across all markets.

Key responsibilities

• Own EatClub’s global lifecycle strategy from first transaction through retention and customer value.
• Identify and prioritise the biggest lifecycle growth opportunities across markets, cohorts and segments.
• Build a compounding lifecycle engine using communications, incentives, referral, product mechanics and experimentation.
• Partner with Product, Data and Acquisition to improve activation, engagement and retention.
• Own lifecycle measurement and customer economics, clarifying drivers of incremental behaviour and value.
• Lead and grow the Lifecycle function, developing team, capabilities and scalable systems.

Required profile

• Proven experience leading lifecycle, retention or customer growth work in a consumer business with measurable impact.
• Strong analytical rigour combined with customer intuition; comfortable with retention cohorts, experimentation and economics.
• Ability to work closely with Product and Data, make decisions with imperfect information and lead cross‑functional teams.
• Experience in high‑frequency consumer apps, marketplaces or loyalty businesses is valuable.
• Strong commercial judgement and confidence making investment trade‑offs with Finance and senior leadership.