Growth Marketing Lead

About the role

You own growth marketing end to end. You will be in the tools: building the pages, writing the ads, wiring up the automation, reading the numbers and deciding what to try next.

Key responsibilities

• Run experiments rather than campaigns: form hypotheses, ship small tests, measure results, then kill or scale.
• Rebuild the funnel, including website, landing pages, forms and every conversion path from first click to a booked meeting.
• Own the channels – paid search, paid social, SEO, content, email and lifecycle – and shift budget based on data.
• Improve the handover to sales with lead scoring, routing, follow‑up and fixing pipeline leaks.
• Own the stack: CRM, marketing automation, tracking, attribution and reporting.
• Get to know customers by talking to contractors, sitting in on sales calls and using their language for growth ideas.

Required profile

• Four or more years in growth or demand generation for a B2B software business.
• Evidence of building a function, funnel or channel that did not exist before you arrived.
• A testing habit you can describe out loud, including expectations, outcomes and next steps.
• Hands‑on experience working closely with a sales team and understanding a BDR’s day.
• Ability to build pages, write emails and set up automation yourself.

Required skills

• CRM
• Marketing automation

What we offer

• Remote work across Australia with a preference for Sydney, Brisbane or the Gold Coast.
• A small, serious‑but‑fun team and a sales team that will gladly explain deal dynamics over coffee.
• Direct time with actual customers on job sites, watching the product in real‑world construction environments.