Growth and Lifecycle Manager

About the role

Reporting to the Marketing Director, you will drive growth across the full customer lifecycle—from acquisition and enquiry through to enrolment, engagement, retention and advocacy. This strategic, hands‑on position works closely with Marketing, Customer Experience, Technology, Sales and People & Culture to build effective customer journeys and deliver measurable business outcomes.

Key responsibilities

• Own paid media strategy, budget and execution across Google, Meta and other digital acquisition channels.
• Manage website performance and SEO agency relationships to improve organic visibility.
• Develop and optimise acquisition strategies to improve cost per lead, enrolment conversion and ROI.
• Design lifecycle communications, nurture journeys and engagement initiatives for existing families.
• Create prospect and waitlist nurture journeys to keep families engaged and convert when places become available.
• Design and optimise customer journeys, segmentation and automated communications across email and SMS.
• Establish an end‑to‑end funnel view from acquisition to retention, providing accurate reporting and actionable insights.
• Use AI‑assisted tools for reporting, audits, content development, testing and campaign optimisation.

Required profile

• Commercially minded and analytical marketer with a deep understanding of the full customer lifecycle.
• 5+ years’ experience in performance/paid media and lifecycle, CRM or retention marketing.
• Proven experience managing paid media budgets on platforms such as Google Ads and Meta.
• Strong experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, ActiveCampaign).
• Demonstrated ability to design and execute multi‑channel customer journeys at scale.

Required skills

• Google Ads
• Meta advertising platforms
• SEO management
• HubSpot
• Salesforce Marketing Cloud
• ActiveCampaign
• AI‑assisted marketing tools

What we offer

• Hybrid working arrangements
• Collaboration with an experienced Marketing team
• Opportunity to own and shape growth and lifecycle strategy
• Career development and progression as the organisation expands
• Team events, celebrations and wellbeing initiatives