Go-to-market Specialist

About the role

You will shape the narrative for Transport for NSW’s products and services, creating compelling stories that drive adoption and public trust. This role blends communication expertise with strategic planning to engage diverse stakeholders.

Key responsibilities

• Develop narratives and communication materials that position Transport products and services for successful adoption.
• Deliver targeted messaging, training and reference materials in a complex, multi‑stakeholder environment.
• Support annual campaign budget briefings by preparing clear, strategic materials.
• Collaborate across teams to strengthen go‑to‑market readiness and support positive customer and stakeholder outcomes.

Required profile

• Relevant tertiary qualifications or equivalent professional experience in communications, change management or a related field.
• Proven ability to translate complex concepts into clear customer value propositions and compelling stories.
• Experience in go‑to‑market communications and cross‑functional collaboration for product launches.
• Capability to turn customer and product data into meaningful stories for stakeholders.