Ecommerce Marketing Specialist

About the role

A growing Australian fashion brand selling directly to customers on Shopify is looking for an Ecommerce Marketing Specialist in Sydney. The role runs the ecommerce trading and campaign calendar, so that every weekly product drop hits the site, the inbox and social channels at the same moment: collections built, products live, EDMs sent, banners and discount codes ready. The business is launching new brands, has appointed a new performance marketing agency and rebuilt its marketing team.

Key responsibilities

• Run the ecommerce trading and campaign calendar across weekly new releases, sales, seasonal moments and major trading events.
• Manage the EDM process end to end: product selection, loading, testing and sending through Klaviyo to a database of 400,000 subscribers.
• Own onsite merchandising, keeping the homepage and collection pages in stock and converting.
• Create and manage discount codes and promotional setup across the site.
• Brief and coordinate content, the merchandise planner, warehouse, store and performance marketing agency.
• Report on campaign, product and site performance and identify improvements for the next drop.

Required profile

• A few years of experience in ecommerce or ecommerce marketing.
• Experience working across EDMs, onsite merchandising and campaign or trading calendars.
• Exceptional organisation and attention to detail, including spotting issues before campaigns go live.
• Ability to coordinate multiple teams, keep people aligned and follow through without damaging relationships.
• A practical, hands-on approach and energy for launch days and measurable commercial results.

Required skills

• Hands-on experience with Shopify and Klaviyo.
• No need to be an email specialist or media buyer: templates are built and paid strategy is handled.