Director, BU Consumer Experience (CX) Lead

About the role

Mondelēz International is hiring a Director, BU Consumer Experience (CX) lead in Melbourne, reporting directly to the AMEA regional CX Lead with a dotted line to the BU Marketing VP. The role sets the local strategic direction for consumer experience, leads a high-performing multi-disciplinary team and drives the digital marketing transformation within the business unit. It is a strategic leadership position, not hands-on execution, with accountability for paid, owned and earned channels, creative excellence and the consumer data and CRM strategy.

Key responsibilities

• Own and articulate the CX vision, architect the annual BU CX roadmap aligned with global priorities and Vision 2030, and set direction for brand experiences across paid, owned and earned channels including d-commerce
• Elevate creative standards with brand leaders and agencies, champion "Empathy at Scale" and drive adoption of Gen AI and next-generation tools
• Hold strategic oversight of the BU's media investment, media planning and measurement, and shape JBP partner and retail/d-commerce investment strategies
• Lead and govern relationships with tier-one creative, media and technology partners, define governance frameworks and oversee agency transitions
• Sponsor digital marketing transformation, develop the multi-year digital strategy and roadmap, and build digital marketing capability across the organisation
• Lead a senior cross-functional team covering owned/earned ecosystems, martech, consumer data activation and comms strategy and media activation

Required profile

• 10+ years of progressive leadership in digital marketing, CX strategy or a closely related discipline, ideally in a large-scale, matrixed, multinational environment
• Proven track record leading large cross-functional teams and delivering transformational results, with direct influence on strategy and P&L
• Experience leading Joint Business Partner investment strategies and managing significant media budgets
• Ability to present to and challenge C-suite and Board-level audiences
• Passion for the future of marketing, including Generative AI, personalisation and emerging creative technologies

No relocation support is available. The job type is regular.