Digital Planning Director

About the role

Digitas, an experience agency within Publicis Groupe, is looking for a Digital Director to lead its media team's paid media planning and delivery. The role sits at the front of the connected experience offering and shapes digital strategies that deliver business results for clients. It suits a veteran digital media leader who can win clients, inspire junior and mid-level staff, and grow the business.

Key responsibilities

• Develop a strategic digital vision and create roadmaps with milestones for key clients, turning data insights into action through marketing analytics, attribution modelling and MMM.
• Drive innovation by testing new platforms and technologies, and stay ahead of privacy regulations, first-party data, AI-driven media buying and emerging platforms.
• Act as a trusted advisor to senior client stakeholders, educate clients on digital, and lead new business development.
• Own KPIs for revenue growth, retention and upselling, and represent the agency at industry events and client pitches.
• Manage the team's outputs (planning, implementation, optimisation, reporting and billing) to deadline and with 100% accuracy, and mentor staff with career development plans.
• Build best-in-class strategies across programmatic, social, search, video, CTV, retail media and eCommerce, integrating paid, earned and owned media.
• Optimise the media technology stack (ad serving, reporting dashboards, audience data tools, automation) and collaborate with finance and operations on profitability.

Required profile

• Established background in digital planning and proven influence as a trusted leader.
• Experience managing multi-disciplinary teams and driving new business development and revenue growth.
• Excellent communication, presentation and storytelling skills to influence senior stakeholders.

Required skills

• Programmatic, social, search, video, CTV, retail media and eCommerce media.
• Ad tech: DSPs, ad servers, data management platforms and measurement tools.
• First-party data strategies and privacy-first approaches.

What we offer

• Wholeself wellbeing program and access to the Global AI Platform Marcel for career mobility.
• Learning and development through Marcel Classes and career conversations.
• Birthday leave, flexible public holidays and extra leave after 2 years; parental leave up to 18 weeks; Work Your World flexibility of up to 6 weeks per year.
• Access to mental health and wellbeing support through Sonder.