Digital Marketing Specialist

About the role

Sika Australia is seeking a Digital Marketing Specialist to develop and execute digital strategies that support the overall marketing plan. The role will manage the company’s online presence, optimise digital platforms and drive lead generation.

Key responsibilities

• Establish and execute a digital marketing plan aligned with Sika’s overall strategy.
• Maintain and optimise the website, SEO and SEM activities to improve visibility and conversion.
• Lead social media strategy, including content creation, publishing, community engagement and paid advertising.
• Monitor, engage and respond to enquiries across digital channels to foster an active online community.
• Measure and report on performance using web analytics, providing actionable insights.
• Collaborate with business managers on product launches and create online educational content.

Required profile

• Degree or Diploma in Digital Marketing or equivalent.
• 2+ years of professional marketing experience in B2B and B2C environments.
• Strong project management skills and ability to lead cross‑functional teams.
• Excellent communication skills and ability to influence stakeholders.

Required skills

• Google Analytics
• Power BI reporting
• SEO and SEM expertise
• Social media platforms management
• Paid digital campaign management and lead generation

What we offer

• Competitive salary package
• Supportive working environment with strong company culture
• Training and development opportunities