Digital Marketing Officer

About the role

The University of Tasmania is seeking a Digital Marketing Officer to join its Recruitment, Engagement and Marketing team. This full‑time, permanent position based in Hobart will drive digital campaigns that attract prospective students and generate high‑quality leads and applications.

Key responsibilities

• Plan and execute digital marketing strategies across social media, search and programmatic display to raise awareness and drive applications.
• Collaborate with Marketing Services, the Campaign team, Brand team and external agencies to deliver effective digital campaigns.
• Analyse campaign data, report on performance using KPIs and recommend improvements.
• Coordinate the creation and optimisation of creative assets for digital initiatives.

Required profile

• Diploma‑level qualification in marketing or communications, or equivalent experience.
• Proven ability to develop and manage digital marketing campaigns, preferably in higher education.
• Strong numeracy, analytical and data‑management skills.

Required skills

• Facebook Ads Manager
• LinkedIn Ads
• TikTok advertising platform
• Google Ads
• Google Analytics
• Google Data Studio

What we offer

• HEO 5 level remuneration up to $105,665 total package, with base salary $80,869‑$90,312 plus superannuation.