Digital Marketing Executive

About the role

We are seeking a curious and organised Digital Marketing Executive to bring our consumer wine brands to life across e‑commerce, email, social media and content. You will join the Marketing team in Balmain, working flexibly between the office and remotely, collaborating closely with Brand, Sales, agencies, creators and production partners.

Key responsibilities

• Support day‑to‑day e‑commerce operations across four brand websites and wine clubs, including promotions, campaign execution and optimisation.
• Own email marketing for key brands, from planning and execution through to optimisation and performance reporting.
• Manage organic social media, including content planning, publishing and community management.
• Coordinate creator and influencer activity, including outreach, product seeding and user‑generated content.
• Develop creative briefs and support content creation with internal teams, agencies and production partners, including photoshoots.
• Maintain product listings on brand and retailer platforms, ensuring accurate content, imagery and vintage updates.
• Assist with website updates, campaigns, activations, events and partnerships from planning through to execution.
• Monitor consumer, digital and social trends and competitor activity, sharing insights and new ideas.
• Prepare wine samples and PR kits, manage sample room inventory and support brand and PR communications.

Required profile

• 1–2 years’ experience in digital marketing, e‑commerce, social media or a related role, preferably within FMCG, beverage or consumer brands.
• Qualification in Marketing, Business, Communications or related discipline (preferred but not essential).
• Proactive, organised and able to manage multiple brands and priorities in a fast‑paced environment.
• Creative, curious and genuinely interested in digital marketing, social media and consumer trends.
• Strong attention to detail and communication skills, with confidence using data to inform decisions.

Required skills

• Shopify
• Klaviyo
• Meta platforms
• Google Analytics
• Salesforce
• Canva

What we offer

• Primary carer parental leave – 26 weeks paid
• Loyalty leave
• Work from Anywhere benefit – flexible remote work
• Birthday leave
• Volunteer days
• Further education and study support
• Flexible working arrangements
• Mental health and wellbeing training and support
• Annual product allowance
• Options to purchase additional annual leave
• Sabbaticals and career breaks
• Continuation of superannuation during paid and unpaid parental leave