Digital Marketing & Ecommerce Manager

About the role

ALLFENIX is seeking a hands‑on Digital Marketing & Ecommerce Manager to own the commercial side of its online business. You will work closely with the brand, content and creative teams to drive revenue, improve conversion and build a strong retention strategy.

Key responsibilities

• Manage website performance, conversion rate optimisation, merchandising and product page experience.
• Lead paid acquisition across Meta, Google and TikTok, collaborating with agencies and internal teams.
• Oversee email and SMS marketing in Klaviyo, including flows, campaigns, segmentation and optimisation.
• Plan ecommerce activities around product launches, promotions and key trading periods.
• Report on digital performance metrics such as revenue, CVR, AOV, CAC, ROAS, retention and LTV.

Required profile

• Strong ecommerce experience, preferably in fashion, activewear or fast‑moving consumer brands.
• Comfortable working with paid media budgets and analysing performance data.
• Hands‑on experience with Klaviyo lifecycle programmes.
• Deep understanding of Shopify merchandising, UX and CRO impact on conversion.
• Analytical mindset with a proactive approach to improving results.

Required skills

• Meta Ads (Facebook/Instagram)
• Google Ads
• TikTok Ads
• Klaviyo
• Shopify
• CRO (Conversion Rate Optimisation)
• Analytics and performance reporting

What we offer

• Ownership of your area with direct input into business growth.
• Mentone HQ with on‑site Pilates studio, infrared sauna and parking.
• Perks such as birthday leave, free samples and 50% off all products.