Digital Marketing Coordinator - Paid Media (2 Roles)

About the role

A well-established Australian retail group is recruiting two Digital Marketing Coordinators in Melbourne, both within the same team. The roles focus on paid media: one on acquisition (attracting new customers and growing loyalty program memberships) and one on engagement and retention (increasing engagement and repeat purchases). Both roles cover paid search, paid social, CRM and e-commerce, and candidates must be able to start before 23 November 2026.

Key responsibilities

• Coordinate and run paid campaigns on Google Ads, Google Shopping, Performance Max, Meta and TikTok
• Monitor and optimise campaign performance to improve online sales, acquisition and engagement
• Support loyalty programs, including campaigns to attract new members and encourage repeat purchases
• Assist with audience targeting, segmentation and remarketing
• Support engagement and retention initiatives using Braze CRM
• Analyse performance with Google Analytics and other reporting tools
• Work with internal marketing teams and stakeholders to deliver campaigns on time

Required profile

• 2-3 years of digital marketing experience, agency-side or in-house
• Degree in Marketing, Communications, Media, Advertising or a related discipline
• Good understanding of paid search, paid social and campaign performance
• Strong organisational skills, analytical mindset and strong communication skills
• Retail, fashion, e-commerce or CRM platform experience is advantageous but not essential

Required skills

• Hands-on experience with Google Ads, Meta Ads Manager or Google Analytics (essential)
• Braze CRM

What we offer

• $90,000 base salary plus superannuation
• 50% staff discount across selected company brands
• Collaborative team and career development opportunities within an established retail group