Digital Director – Paid Social & Programmatic

About the role

The Digital Director will lead digital strategy and performance for a key client, focusing on paid social and programmatic media. You will own the end‑to‑end digital direction, turning audience insights and performance data into integrated campaigns that meet client objectives.

Key responsibilities

• Develop and execute paid social and programmatic strategies across platforms such as Meta, DV360 and CM360.
• Analyse performance metrics, optimise campaigns and provide strategic recommendations to senior client stakeholders.
• Collaborate with internal activation teams and the client to identify growth opportunities and drive continuous improvement.
• Maintain senior‑level client relationships and act as the primary digital lead for the account.

Required profile

• Agency‑side experience with strong expertise in paid social and programmatic advertising.
• Proven ability to build and maintain senior client relationships and communicate data‑driven insights.
• Confident presentation skills and experience managing digital strategy for a key account.

Required skills

• Paid social platforms (Meta)
• Programmatic platforms (DV360, CM360, The Trade Desk)
• Digital performance metrics, campaign optimisation and reporting