Communications Lead - Unite Transformation

About the role

Westpac is hiring a Communications Lead to own the communications and marketing strategy and execution for the Unite Transformation capability team, including its brand and activities. The role works alongside UNITE Corporate Affairs teams to build understanding, engagement and action.

Key responsibilities

• Develop and maintain the Unite Transformation capability team's communications and marketing strategy.
• Own the team's brand, value proposition, message architecture, visual expression and brand consistency within enterprise standards.
• Develop audience segmentation, channel strategy, editorial calendar and campaign roadmap.
• Create executive messages, leader packs, participant communications, campaign content, stories and event collateral.
• Lead launch and ongoing marketing activity for priority experiences, communities and opportunities.
• Coordinate content, approvals, channels and timing with relevant UNITE Corporate Affairs teams.

Required profile

• Previous experience mapping out a strategy in line with marketing and communications to deliver an end goal.
• Ability to own brand, narrative, campaigns and hands-on execution while working cohesively with stakeholders.
• Senior communications and marketing leadership experience in a complex organisation.
• Experience managing approvals and working across Corporate Affairs and business teams.

Required skills

• Strong executive writing, storytelling, audience and channel capability.
• Ability to use insight, digital channels and AI tools responsibly to improve quality and speed.

What we offer

• Special offers on banking products and discounts from top brands, including employee-only mortgage rates.
• Flexible work arrangements and a range of leave options, including Culture, Lifestyle and Wellbeing leave.
• Tailored learning and development opportunities.
• Volunteering initiatives with the community.