Commercial Sales Director – APAC

About the role

Y11 Sport & Media is looking for a strategic, innovative commercial leader to drive sponsorship and partnership revenue across its Asia‑Pacific portfolio. The role will own the full sales cycle for key properties in Australia and New Zealand while supporting broader APAC expansion.

Key responsibilities

• Lead proactive outreach and new‑business development for sponsorship and commercial partnerships across Y11’s APAC assets.
• Build and manage a robust sales pipeline through prospecting, inbound qualification, referrals and network development across priority categories such as consumer, financial services, auto, travel, FMCG, tech, health & wellness, beverage and retail.
• Run a consultative sales process from discovery to negotiation and close, defining partner KPIs and ensuring portfolio objectives are met.
• Create and sell partnership packages that may include naming rights, presenting rights, category exclusivity, brand integration, content/social, hospitality, community initiatives, athlete/ambassador integration and experiential activations.
• Negotiate commercial terms, inventory, value‑in‑kind structures and renewal options in partnership with internal stakeholders.
• Maintain senior‑level relationships with key partners, positioning Y11 as a long‑term strategic partner.
• Develop customised sales collateral, case studies, audience insights and proof points for Australia/New Zealand and scalable APAC use.
• Develop market‑facing sponsorship positioning, rate cards, inventory lists and packaging frameworks, and identify cross‑portfolio opportunities.

Required profile

• Strategic, results‑driven commercial leader with a proven track record in sponsorship sales.
• High‑autonomy professional who thrives on new business development and partnership renewal.
• Strong ability to align brand objectives with sport and mass‑participation assets.
• Collaborative mindset with experience working cross‑functionally to bring partnerships to life.

Required skills