Campaign Specialist

About the role

The Campaign Specialist will support the development and delivery of marketing campaigns across Vicinity’s retail asset segments. Working closely with the Campaign Manager and Brand & Marketing teams, you will help translate consumer insights into compelling content and coordinated activities that drive brand awareness, sales, and long‑term loyalty.

Key responsibilities

• Assist in end‑to‑end planning, scheduling and execution of multi‑channel campaigns.
• Track campaign milestones, deliverables and deadlines to ensure on‑time delivery.
• Collaborate with Brand & Marketing to create digital, social, eDM, video and website content.
• Coordinate localisation of national B2C campaigns while maintaining efficiency at scale.
• Maintain strong relationships with internal stakeholders and external partners.
• Prepare campaign performance reports and extract insights for future initiatives.
• Ensure all campaign elements comply with corporate policies and legal requirements.

Required profile

• Excellent organisational and project‑management abilities.
• Strong analytical mindset with the ability to interpret consumer research.
• Effective communication skills for cross‑functional collaboration.
• Attention to detail and ability to manage multiple priorities.

Required skills

What we offer

• Opportunity to work within a leading Australian retail destination portfolio.
• Exposure to national marketing campaigns and diverse asset segments.
• Collaborative team environment focused on data‑led decision making.