Brand Campaign Specialist

About the role

Medibank Group is looking for a Brand Campaign Specialist to join its Brand Experience and Creative team on a 9-month fixed-term contract. The role supports the development and delivery of multi-channel brand campaigns across external and internal touchpoints, bringing the Medibank Live Better brand positioning to life through hero advertising, sponsorship campaigns, media partnerships and always-on brand activity. You will support the Brand Marketing Manager while leading your own remit of campaigns.

Key responsibilities

• Support the development and execution of multi-channel brand campaigns and lead your own campaign remit.
• Write campaign briefs and give clear feedback to creative and media agency partners.
• Deliver campaigns across television, online, social, radio, digital and internal channels.
• Manage campaign timelines, budgets, work-in-progress documents and asset delivery.
• Maintain messaging matrices and coordinate asset delivery to the media agency.
• Manage reviews and approvals of campaign materials across legal, fund policy and clinical teams.
• Update the master Brand Marketing Calendar and keep campaign documentation clear.
• Lead internal advertising tracking, monitor campaign performance and competitor activity, and prepare post-campaign reviews.
• Keep leaders and stakeholders informed of progress, launches and performance, and brief frontline teams on campaigns.

Required profile

• A minimum of three years' experience in advertising or campaign production and delivery.
• Experience managing complex, multi-channel campaigns with a high attention to detail.
• An understanding of creative and media agency processes.
• Previous agency experience is beneficial but not essential.

Required skills

• Strong project management, planning and organisational skills.
• Understanding of advertising production, account management and communications planning.
• Clear communication with internal and external stakeholders, excellent proofreading and editing skills.
• Creative approach to campaign delivery with strong business and commercial acumen.