Assistant Brand Manager

About the role

The Assistant Brand Manager will support the Senior Brand Manager in developing and executing brand and campaign initiatives for Mable and its HomeMade platform. This hands‑on role involves shaping campaigns, events and social content to drive engagement across Australia’s health‑tech and care sector.

Key responsibilities

• Assist in planning, project‑managing and delivering marketing plans for both Mable and HomeMade.
• Translate the Customer Value Proposition into brand assets, messaging and promotional materials.
• Coordinate with creative, sales, content and product teams to ensure alignment of new products and communications.
• Support production of brand assets, manage timelines and guarantee on‑brand delivery.
• Help plan and execute events, handling logistics, stakeholder communication and on‑site support.
• Contribute to social media content creation, scheduling and copywriting in partnership with the Social Media Manager.
• Manage agency relationships, budgets and reporting, ensuring high‑quality creative output.
• Collaborate with PR, performance, creative, content and product marketing teams to integrate campaigns and track metrics.

Required profile

• Strong organisational and project‑management abilities.
• Excellent written communication and copy‑writing skills.
• Ability to work cross‑functionally with creative, product and sales teams.
• Interest in health‑tech, disability and aged‑care markets.

Required skills

• Project management
• Copywriting
• Social media content development
• Agency and stakeholder coordination