Video Growth Manager

About the role

Carsales is looking for a Video Growth Manager to lead the strategy and growth of its video audiences across YouTube and carsales channels. The role combines audience insights, creative direction and production leadership to grow subscribers, watch time, retention and engagement, strengthen the brand and create new commercial opportunities.

Key responsibilities

• Translate audience insights, platform trends and commercial opportunities into a video strategy, programming slate and production priorities.
• Support and mentor the video production team, building a culture grounded in creativity, collaboration and accountability.
• Drive audience growth through performance analysis, publishing optimisation and experimentation with formats, thumbnails, metadata and retention.
• Develop original video formats, sponsorship integrations and scalable commercial products with Editorial, Audience Development, Commercial and Marketing.
• Share knowledge as a senior Content leader, champion emerging platforms, technologies and AI-enabled workflows, report performance and influence strategic planning.

Required profile

• Demonstrated track record of growing video audiences with measurable results in subscribers, watch time, retention or engagement.
• Experience developing commercially successful video products such as sponsorship integrations and branded content with sales teams.
• Proven ability to develop strategy, influence senior stakeholders and lead and support creative production talent.
• Sound knowledge of short-form vertical video and multi-platform distribution strategies.

Required skills

• Familiarity with video platforms and analytics tools, including YouTube Studio, retention curves, click-through rates, recommendation systems and thumbnail experimentation.
• Strategic thinking, creative judgement, commercial awareness and curiosity about how audiences discover and engage with video.

What we offer

• Hybrid working, with flexible working arrangements and part-time options available.
• A range of leave options, including 24 weeks of paid parental leave, four weeks of paid secondary caregiver leave and paid family and fertility planning leave.
• Recognition as one of Australia's Best Workplaces, a Family Friendly Workplace and a WORK180 endorsed employer.

Successful candidates must complete a National Police Record check and hold full-time Australian working rights.