Senior Marketing Manager - ANZ

About the role

Gentrack, a provider of end-to-end product-to-profit solutions for utilities, is looking for a Senior Marketing Manager based in Melbourne to shape marketing across Australia and New Zealand. Reporting to the Regional Marketing Director of APAC, the role sets regional priorities, builds campaigns and brings Gentrack's AI-enabled billing and CRM solutions to market with partners such as AWS and Salesforce. It is a mix of strategy and hands-on execution, supported by a global team, with flexible arrangements (three days in the office, two days flexible).

Key responsibilities

• Develop and execute the ANZ and Pacific Islands marketing strategy aligned with global goals and local sales objectives, and act as the primary marketing partner for regional leadership and sales.
• Build brand visibility in the energy and water industries, organise hospitality events and support investor events, media and communications.
• Plan and deliver integrated campaigns across digital, social, trade shows and traditional channels, including account-based marketing (ABM) programs and lead nurturing with marketing automation tools such as HubSpot.
• Write press releases, LinkedIn posts, blog articles and case studies, and monitor regulatory, industry and competitor changes to inform thought-leadership content.
• Lead regional trade shows, conferences, partner events and webinars, manage agencies and vendors, and coordinate speaking opportunities.
• Drive performance marketing and work with the global digital marketing team to measure campaign effectiveness.

Required profile

• 6-10+ years' experience in B2B marketing in a tech/software environment.
• Go-to-market planning, demand generation and hands-on execution experience.
• Analytical, highly organised and detail-oriented, able to use AI tools effectively in a fast-paced, high-growth environment.
• Regular availability for evening calls to support the European team, and domestic and international travel.

Required skills

• B2B marketing and go-to-market planning
• Marketing automation (HubSpot mentioned)
• Account-based marketing
• Performance marketing and analytics

What we offer

• Personal growth in leadership, commercial acumen and technical skills, with a career path in a global high-growth organisation.
• A competitive reward package.