Social Media Manager – Creative & Strategic

About the role

We are looking for a creative and strategic Social Media Manager to own our brand’s presence across key platforms. You will shape audience engagement, boost brand awareness, and support broader marketing objectives through compelling, data‑driven content.

Key responsibilities

• Design and execute a comprehensive social media strategy aligned with brand goals and audience needs.
• Create, schedule, and publish consistent content across Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
• Monitor channels daily, respond to comments and messages, and nurture community interaction.
• Plan and run social campaigns, promotions, and content calendars for product launches and events.
• Track performance with analytics tools, generate reports, and recommend improvements.
• Stay up‑to‑date on platform trends, algorithm changes, and emerging best practices.
• Collaborate with marketing, design, and leadership teams to produce high‑quality graphics, videos, and copy.
• Manage paid social initiatives, including audience targeting, budgeting, and optimization.

Required profile

• Bachelor’s degree in Marketing, Communications, PR, Journalism or equivalent experience.
• 2+ years managing social media accounts for a brand or agency.
• Strong writing, editing, and storytelling abilities adaptable to multiple platforms.
• Proven ability to analyze metrics and turn data into actionable insights.

Required skills

• Instagram
• Facebook
• LinkedIn
• X (formerly Twitter)
• TikTok
• YouTube
• Social media management tools
• Analytics platforms
• Basic content creation software