Social Media Content Creator

About the role

A Melbourne-based activewear brand is looking for a Content Creator and Social Media Assistant to help run its social channels, which are driven by both insight and instinct. The role is split evenly: half the time creating content as a face of the brand, the other half managing the engine behind it. The focus is TikTok and Instagram, with Facebook and Pinterest also included.

Key responsibilities

• Create short-form video for reels and TikTok (try-ons, fabric demos, studio moments, BTSC) and capture live content at events, photoshoots, pop-ups and collaborations
• Design statics, carousels and stories in Canva within brand guidelines, write captions, hooks and on-screen text, and repurpose campaign, UGC and creator content
• Help run creator gifting and seeding, from outreach to collecting content
• Build and manage the monthly content calendar aligned to drops, sales, email and SMS campaigns, and turn briefs into channel-by-channel post plans
• Schedule organic posts across all channels, timed for peak engagement
• Pull weekly snapshots and monthly reports on reach, engagement, saves, shares, follower growth and sales contribution
• Monitor trends, sounds and competitors, and help identify creators, instructors and studios for partnerships
• Reply to comments and DMs daily, moderate and flag sensitive issues, and surface community themes to product and marketing teams

Required profile

• 0 to 2 years' experience, with a marketing or communications qualification or equivalent hands-on experience (internships and personal or freelance accounts count)
• Confident and natural on camera, able to film and edit short-form video on a phone (CapCut or similar)
• Highly organised, able to juggle a calendar, deadlines and several stakeholders
• Comfortable with numbers, reading platform analytics and explaining them plainly
• Strong written English with an ear for tone of voice
• Basic understanding of Pilates, from movements to studio culture; a content portfolio and own Pilates practice are a bonus

Required skills

• Canva
• Short-form video editing on mobile (CapCut or similar)
• Bonus: scheduling tools, Google Analytics or Shopify reporting experience

What we offer

• Brand new office with a Pilates studio and infrared sauna
• On-site parking
• Birthday leave

To apply, send a short video application including a link to any content you've created.