Senior Product Marketing Coordinator

About the role

InfraBuild Wire is looking for an experienced, proactive Senior Product Marketing Coordinator to join its Rural Marketing Team. This is a hands-on B2B marketing role reporting to the National Marketing & Brand Communications Manager and based onsite at the Mayfield campus. You will coordinate and execute marketing initiatives, working with internal and external stakeholders so that campaigns, content and brand priorities are delivered on time and aligned with business objectives.

Key responsibilities

• Plan, coordinate and deliver marketing campaigns across digital, print and traditional advertising channels.
• Manage brand communications, website content, marketing collateral and promotional materials, keeping them consistent across the Rural brands.
• Develop and manage digital marketing activity, including Salesforce CRM and Marketing Cloud EDM campaigns.
• Work with sales and service teams, product and technical teams and external agencies to coordinate seasonal promotions, product launches and industry events.
• Monitor campaign performance, manage project timelines and budgets, and use customer insights and market research to find improvements.

Required profile

• 3-5 years of marketing experience, ideally covering campaign coordination, brand management and digital marketing.
• Strong project management and organisational skills, able to handle multiple priorities and meet deadlines.
• Creative mindset, graphic design capability, attention to detail and excellent written and verbal communication.
• Experience in the agricultural or rural sector is advantageous.

Required skills

• Adobe Creative Suite, for creating and editing digital content and branded materials.
• Digital marketing platforms, CRM systems and marketing automation tools; Salesforce experience highly regarded.

What we offer

• Paid parental leave (20 weeks primary carer, 3 weeks partner) plus superannuation during unpaid leave (eligibility applies).
• Discounted corporate health insurance with nib Health Insurance.
• Employee discounts on retail, travel and lifestyle brands.
• A varied role combining creativity, strategy and hands-on project delivery, with opportunities to grow across marketing disciplines.