Senior Integrated Media Manager - BWS

About the role

BWS, the largest local bottle shop in Australia with over 1,400 stores, is looking for a Senior Integrated Media Manager to join its Media & Digital Marketing team. As a key member of the Marketing Leadership Team, you will shape and deliver the overarching BWS media strategy, covering planning, buying and optimisation across paid media channels and integrated campaigns. You will also lead a high-performing internal media team and manage strategic partnerships with media agencies and platforms such as Google and Meta.

Key responsibilities

• Deliver the BWS media strategy, ensuring effective planning, buying and optimisation across all paid channels and integrated campaigns.
• Lead day-to-day management of media agencies and strategic digital partners, including Google and Meta, and drive best-in-class media execution.
• Own the paid media budget and lead the monthly media reconciliation process across agencies, direct partners and finance.
• Use Marketing Mix Modelling (MMM) to improve media contribution to sales and marketing ROI.
• Develop the use of first-party data to support growth and retention, partnering with Performance Marketing and Media Technology teams to forecast and optimise traffic contributions to eCommerce.
• Create a culture of continuous testing and optimisation, using MMM and consumer insights to review and refine media plans.
• Lead media WIPs, post-campaign reporting, annual and campaign briefs, and track competitor activity with monthly competitive reporting.
• Lead and inspire direct and indirect team members, modelling EDG Values and Ways of Working.

Required profile

• 8+ years of experience in a marketing or media agency environment, with end-to-end integrated media planning and management across data and digital channels.
• Experience using marketing analytics and MMM to inform strategy and evaluate campaign effectiveness (digital attribution experience highly regarded).
• Advanced budget management and oversight of large-scale media investments and reconciliation.
• Ability to navigate complex matrix organisations and influence across senior leadership, retail brands, suppliers and agency partners.
• Analytical, curious and detail-oriented, with excellent written and verbal communication.
• Tertiary qualification in Marketing, Business or an equivalent discipline.

What we offer

• A discount card for Endeavour Group brands (ALH Hotels, BWS, Dan Murphy's) and Woolworths and BIG W through the Woolworths partnership.
• Free services supporting physical, mental and financial wellbeing.
• Learning and development opportunities.