Digital Marketing Manager

About the role

Spotlight Group Holdings, Australia's largest privately owned and operated family business, is seeking a Digital Marketing Manager for a permanent hybrid role based in its South Melbourne office. You will lead the development, execution and optimisation of paid digital marketing strategies across paid search, performance max, programmatic and affiliate channels to drive eCommerce and store growth, owning campaign performance, budget allocation and fostering a test-and-learn culture.

Key responsibilities

• Lead always-on and seasonal paid digital campaigns across Paid Search, Performance Max, Programmatic and Affiliates to meet commercial and customer growth targets.
• Monitor and evolve the digital roadmap, test-and-learn initiatives and supplier partnerships.
• Manage multi-channel digital investments, forecasts, reconciliations and ROI optimisation.
• Use advanced analytics (Google Analytics, Google Marketing Platforms, Data Studio dashboards) to generate actionable insights.
• Build strong relationships with external agency partners and cross-functional teams (eCommerce, Brand, CRM and Analytics).

Required profile

• Minimum 6 years' experience in paid digital or performance marketing.
• Proven expertise managing paid search, programmatic and affiliate programs at scale.
• Strong grasp of eCommerce performance drivers, digital acquisition and conversion optimisation.
• Excellent project management, communication and stakeholder engagement skills.
• Unrestricted working rights in Australia.

Required skills

• Google Marketing Platforms
• Looker Studio
• Excel

What we offer

• Competitive salary, superannuation and a profit-share scheme.
• Hybrid work options.
• Career progression and development opportunities.
• Team discounts on Spotlight, Anaconda, Mountain Designs and Harris Scarfe products, plus EAP and gym discounts.