Activation Executive

About the role

Goodman Fielder makes some of Australia's most loved food brands and is looking for an Activation Executive to bring them to life across Retail and Foodservice channels. The role sits at the intersection of Marketing, Sales, Category and Customer teams, leading campaigns that influence shopper behaviour, drive market share growth and strengthen brands. It suits a commercially minded marketer, category specialist, shopper marketer or sales professional who enjoys turning ideas into execution.

Key responsibilities

• Lead the execution of Retail and Foodservice activation strategies
• Bring marketing campaigns to life in store and through trade channels
• Partner with Sales teams to deliver customer-focused initiatives
• Manage end-to-end activation projects, agency relationships and POS execution
• Turn shopper and market insights into actionable growth opportunities
• Evaluate campaign performance and recommend future optimisations
• Develop innovative POS solutions that balance impact, quality and return
• Build strong internal and external stakeholder relationships

Required profile

• 3+ years' experience in Shopper Marketing, Brand Marketing, Category Management or Sales within FMCG
• Naturally curious, highly organised and passionate about bringing brands to life
• Commercial mindset with the ability to analyse results and identify opportunities
• Proactive approach and a desire to make a genuine impact

Required skills

• Strong project management capabilities with exceptional attention to detail
• Experience working with cross-functional stakeholders and external agencies
• Excellent relationship-building and communication skills