Sales Manager, Digital

About the role

The AFL is looking for a full-time, Melbourne-based Sales Manager, Digital to generate new digital advertising revenue across the AFL and AFLW. Reporting to the Senior Digital & Data Sales Lead, you will develop and sell digital solutions, share digital product expertise with the wider Sales team and help identify new commercial opportunities across Community and Marvel Stadium.

Key responsibilities

• Build and manage a healthy pipeline of qualified digital advertising opportunities
• Prospect and develop relationships with new brands, advertisers and media agencies
• Convert opportunities through discovery, pitching, negotiation and closing
• Create digital advertising proposals that use AFL and AFLW digital assets effectively
• Deliver ad hoc digital campaigns for brands outside existing commercial partnerships
• Support the Sales team with digital product expertise, sales materials and proposals
• Work across Sales, Partnerships, Digital, Data, Community and Marvel Stadium to develop new revenue opportunities
• Ensure sold solutions are clearly scoped, commercially viable and deliverable
• Maintain accurate sales activity, pipeline and forecasting information in the CRM
• Monitor advertiser needs, market developments and digital media trends to strengthen the AFL's digital offering

Required profile

• Demonstrated experience in digital media or advertising sales
• Proven ability to identify, develop and convert new business opportunities
• Strong prospecting, relationship development, presentation, negotiation and closing skills
• Ability to turn client objectives into clear digital advertising solutions
• Sound commercial judgement and ability to manage multiple opportunities and priorities
• Collaborative approach to working with commercial, digital, data, community and venue-based teams
• Curiosity about emerging technologies, including AI tools

Required skills

• Experience using CRM and sales pipeline tools to manage activity, opportunities and forecasts

What we offer

• Flexible working arrangements, Play The Day Your Way
• Development through coaching, mentoring, on-the-job learning and formal training
• Health and wellbeing programme
• Partner offers and discounts through AFL Corporate Partners
• Silver memberships for permanent team members at Marvel Stadium and the MCG
• 6 months of paid primary parental leave with no qualification period for permanent team members