Performance Media Manager

About the role

Bellroy makes products for the way people move through the world, and its paid media operation is how it reaches them. The Performance Media Manager plans, shapes and drives media performance for a global brand, working closely with the Director of Growth Marketing. You will turn strategy and performance targets into paid media execution, championing planning frameworks, operational infrastructure and day-to-day campaign performance.

The role sits at the centre of a cross-functional operation with Brand, Creative, Analytics and Data Science, and involves briefing teams, using outputs from the marketing mix modelling partnership and building feedback loops. It is based in Collingwood, Melbourne, during regular business hours with flexibility, and the start date is flexible.

Required profile

• Deep hands-on expertise in Google Ads (Search, Performance Max, Demand Gen, YouTube) and the ability to challenge platform recommendations with evidence
• Experience managing Meta campaigns (Facebook and Instagram) with structured creative testing and audience segmentation
• Thinking in CAC and profitability terms, with margin, LTV, incrementality and causal effect as the main frame for evaluating acquisition
• Experience with programmatic buying or DSP trading platforms (e.g. The Trade Desk, DV360); CTV experience is a genuine plus
• Comfortable writing creative briefs, giving performance-informed feedback and championing creative best practices
• Direct management experience and enjoyment of developing team capability
• Clear, organised communication, comfort with pushing back, and curiosity about AI and automation
• Global thinking on how campaigns can be structured, localised and allocated across markets and regions

Required skills

• Google Ads (Search, Performance Max, Demand Gen, YouTube)
• META (Facebook and Instagram) advertising
• GA4: attribution, conversion tracking and audience analysis
• Programmatic buying and DSP trading platforms (e.g. The Trade Desk, DV360)