Performance Marketing Manager

About the role

This role offers full ownership of paid acquisition strategy and performance within a fast‑growing ecommerce environment in Australia. You will lead the evolution of paid media operations, manage external partners, and build the foundations for future in‑house capabilities.

Key responsibilities

• Own and execute paid media strategy across Google Ads, Meta Ads and other acquisition channels, aligning with revenue targets.
• Manage external paid‑media agencies, set performance expectations, review strategies and ensure accountability.
• Develop a roadmap to transition selected paid‑media activities from agency‑led execution to internal ownership.
• Personally optimize campaigns – targeting, bidding, creative testing and overall channel performance.
• Oversee Google Ads activities including Search, Shopping, Performance Max, YouTube, product‑level optimization and conversion tracking.
• Lead Meta advertising strategies for prospecting, retargeting, product launches and creative testing.
• Explore and evaluate new paid‑acquisition opportunities such as affiliate marketing, influencer partnerships, Reddit, LinkedIn and other emerging channels.
• Establish measurement frameworks, reporting processes and performance dashboards to track ROI, revenue contribution and acquisition efficiency.
• Partner with merchandising, lifecycle marketing, creative and sales teams to ensure paid campaigns support broader commercial priorities.
• Drive experimentation by defining hypotheses, evaluating results and scaling successful initiatives.

Required profile

• Data‑driven performance marketing professional with strong expertise in paid acquisition and ecommerce growth.
• Proven experience managing agencies and delivering revenue‑focused results.
• Comfortable owning and optimizing revenue‑centric metrics and making strategic decisions.
• Hands‑on mindset with the ability to execute campaign optimizations when needed.
• Collaborative attitude to work closely with cross‑functional teams.

Required skills

• Google Ads (Search, Shopping, Performance Max, YouTube)
• Meta Ads (prospecting, retargeting, creative testing)
• Campaign optimization and conversion tracking
• Agency management
• Affiliate marketing
• Influencer partnerships
• Advertising on Reddit
• Advertising on LinkedIn