Marketing Tracking & Measurement Manager

About the role

Mable, a healthtech platform connecting people with disability and older Australians with independent support workers, has created a new Marketing Tracking & Measurement Manager position within its Growth team. Reporting to the Head of Digital Experience and working with Brand, Performance Marketing, Web, CRM and Sales, the role elevates the company's marketing analytics capability, focusing on client acquisition and retention. It sits in the Growth department but is supported by a 25-person Data Analytics function covering data architecture, engineering, AI and pipelines.

Key responsibilities

• Own marketing tracking and measurement, including GA4, GTM, data layers, advanced event tracking and privacy-compliant data collection.
• Lead CRO measurement and experimentation: identify opportunities, ensure robust test tracking and analyse results to drive conversion and customer experience.
• Build full-funnel marketing analytics linking GA4, media channels, CRM, web/app and sales platforms to understand acquisition and retention.
• Deliver actionable insights through ad-hoc analysis and performance reporting, identifying trends, opportunities and optimisation areas.
• Partner with Data, Marketing, Digital, Product, Engineering and Sales teams on analytics and measurement initiatives.
• Shape the measurement strategy toward a modern framework covering media mix modelling, multi-touch attribution and experimentation/incrementality.

Required profile

• 3-5 years' experience in marketing or digital analytics.
• Strong understanding of full-funnel marketing, customer journeys, attribution and performance measurement across acquisition and retention.
• Technical and analytical capability, with a passion for MarTech, tracking, experimentation and evolving privacy technologies.
• Exceptional stakeholder management, able to turn complex data into clear commercial insights.
• Experience collaborating across Marketing, Product, Engineering and Data teams in complex environments.
• Proactive, commercially minded, comfortable owning new initiatives and navigating ambiguity.

Required skills

• GA4 and GTM
• Full-funnel marketing and attribution
• CRO measurement and experimentation

What we offer

• Learning from industry experts and experienced leaders, with on-the-job opportunities.
• Parental leave: 14 weeks for primary carers and 6 weeks for secondary carers, plus superannuation.
• Hybrid workplace, balancing office and remote work.
• One extra paid leave day per quarter and a floating public holiday.
• Reward and recognition program.