Marketing Specialist - Fresh Produce Launches

About the role

A leading Australian-owned fresh produce business, which grows, packs and markets premium fruit across several states, is hiring a Marketing Specialist on a 6-month contract at its Brisbane head office. The business has category and brand strategies in place, and the role turns them into launches, packaging and in-store activity delivered on time. You will report to the Head of Commercial & Strategy and work closely with Sales, Technical, Supply Chain, agencies and suppliers.

Key responsibilities

• Build and manage a consolidated six-month marketing plan, calendar and budget
• Coordinate packaging concepts, artwork, labels and print through to production
• Support brand positioning, messaging and new varietal launches
• Deliver retailer activations, including promotions, displays, tastings and POS
• Manage launch content, photography, social activity and trade communications
• Track spend and results and report on progress, risks and decisions required

Required profile

• Experience in brand, trade, shopper or category marketing within FMCG, food, grocery or fresh produce
• Track record of working with major retailers and sales teams on in-store activity
• Confidence managing agencies and suppliers on briefs, approvals, budgets and deadlines
• Strong organisation and attention to detail across several projects at once
• Fresh produce experience is highly regarded; packaged food, beverages or other grocery experience transfers well

Required skills

• Hands-on packaging and artwork experience from brief through to print
• Brand, trade and category marketing

The role suits a Brand Manager, Senior Assistant Brand Manager or Trade Marketing Manager who is contracting, between roles or looking for a substantial project. Contact the recruiter for more information.